Ford F-150 Harley-Davidson

The 2010 Ford F-150 Harley-Davidson delivers a new standard of custom cool, combining the smooth handling and legendary durability of America's best-selling truck with the authentic styling of Harley-Davidson, the industry leader in motorcycles.

This marks the 14th Harley-Davidson edition of an F-Series truck and latest in a line of Ford Harley-Davidson F-Series models dating back to 2000, which aim to appeal to customers who appreciate quality and unique details only this kind of collaboration can bring.

Our successful co-branding, unmatched in the industry, offers customers true specialized truck luxury, said Derrick Kuzak, Ford's group vice president of Global Product Development. Just like with our other associations, we've linked with an industry leader to offer the best of the best.

The successful collaboration between these two icons of the open road has produced eight F-150 models, as well as six Super Duty F-250, F-350, and in 2009, the first Ford F-450 Harley-Davidson edition truck. The 2010 Ford Harley-Davidson F-150 is the first Harley-Davidson edition vehicle built off the award-winning new 2009 Ford F-150.

This truck builds on the legacy of toughness that's been the hallmark of the Ford F-Series brand, said Matt O'Leary, chief engineer. Now we're giving customers more of everything they love with the best F-150 and the boldest Harley-Davidson F-150 ever - featuring a fully differentiated design, all-wheel-drive capability, 22-inch wheels and a knock-out interior.

The exterior of the 2010 Ford Harley-Davidson F-150 offers a bold front fascia and six-bar shaped billet style grille and boasts specialized forged aluminum and Harley-Davidson® chrome badging. The truck will have a lowered appearance because of a fully integrated deployable running board.

Also standard are 22-inch low-profile performance tires - the largest in the F-Series lineup - and Euroflange forged wheels with a polished and painted center wheel cap. The paint selection is classic Harley-Davidson - Tuxedo Black and the first Ford application of Lava, a deep maroon with three-color metal flake.

The interior is customized to appeal to the truck buyer who appreciates the attention to detail for which both Ford and Harley-Davidson are renowned.

There's a real tie-in between the truck's interior and exterior designs, said Patrick Schiavone, Design director. It's very much like how some customized Harley-Davidson motorcycles have a prominent theme that runs through them. That's how we tie it in with custom bikes.
Also impressive are the seats and console lid, which features hand-made cloisonné badges; the console has a limited-edition serialization plate.

These handmade badges continue our theme of premium Harley-Davidson offerings, said Schiavone. Probably the only place that most people have seen hand-made cloisonné is on premium Harley-Davidson motorcycles. It's really high craftsmanship, and people will recognize it as another connection between the two brands.

Linkage is apparent even in the smallest details, such as adornments on the seats.
The theme of the seat was designed to resemble a Harley® biker jacket, Schiavone said. We even used authentic materials you'd find on Harley-Davidson MotorClothes® brand apparel.
The seat backs feature ribbed leather treatments, engraved Harley-Davidson button snaps and even zippered map pockets featuring zippers from Harley jackets.
It is important to the Ford Design team that the truck remain genuine to enthusiasts of Harley-Davidson, customers who traditionally are as loyal to their motorcycles as F-150 owners are to their trucks.
That's why the team meets regularly with Harley-Davidson designers and travels to motorcycle events throughout the year - including Daytona Bike Week, Sturgis Motorcycle Rally and Harley-Davidson dealer meetings - to talk to current and potential customers. The team wants to be sure that when Harley-Davidson owners or enthusiasts need a truck, this is the truck they choose.

We talk to everyone we can; we find out what the customer values, O'Leary said. We look at what they like, what they want, and what they wish they had, and we go from there.
No one understands their customers better than Harley-Davidson and Ford, said Joanne Bischmann, vice president - Licensing, Harley-Davidson Motor Company. We're proud to share the spirit of Harley-Davidson authenticity in a unique interpretation of America's favorite truck, the F-Series.

Ford Explorer America Concept

The Ford Explorer America concept showcases a new kind of utility for the vehicle customers have known and loved for years: even better fuel efficiency.

"Innovative technologies can transform people's favorite vehicles. Look at SYNC, the Ford system that connects people and their favorite portable devices, including media players and Bluetooth-enabled mobile phones, while in their vehicles."

Technologies and engineering innovations help Ford Explorer America concept deliver an approximately 20 to 30 percent fuel-economy improvement, depending on engine selection, while providing room for six and their gear as well as moderate towing and off-roading capabilities.

This smarter utility concept simplifies Ford Motor Company's systems approach for delivering sustainable vehicles, specifically demonstrating:

* A powertrain lineup that includes a 4-cylinder 2-liter engine with EcoBoost technology delivering 275 hp and 280 lb.-ft. of torque or, as a premium engine, a 3.5-liter V-6 delivering about 340 hp. Depending on engine selection, fuel-efficiency will improve by 20 to 30 percent versus today's V-6 Explorer
* Migration from current body-on-frame to unibody construction, reducing weight and delivering superior driving dynamics
* A fuel-efficient 6-speed transmission with auto shift control, allowing the driver to select and hold a lower gear with just the turn of a dial when conditions warrant it
* A weight reduction of 150 pounds for the V-6 version thanks to its downsized - yet superior performing - engine, as well as more lightweight materials, suspension and chassis components
* Fuel-saving electric power assisted steering (EPAS) and other engine actions that deliver a fuel savings benefit of about 5 percent. Between 80 to 90 percent of Ford, Lincoln and Mercury vehicles will have EPAS by 2012

the Ford Explorer America concept addresses how the SUV market has changed in the past 15 years.

In the 1990s, customers were drawn by SUVs aligned with people's adventurous, more rugged lifestyles. Today's consumers are more discerning, demanding products that are capable and flexible - but more intelligently executed.

The Ford Explorer America concept looks the part, too, with a modern, muscular design language that belies its ability to harness today's active lifestyles. Its integrated three-bar grille, defined power dome hood, wrap-around rear glass panel window and sliding rear door give the appearance that this concept is ready for modern Lewis-and-Clark types to explore, from their own neighborhoods to the trail head.

Inside, intelligent features abound, including: single-touch stackable, sliding seats that allow for convenient access to the second row; a work table with seats deploy from the tailgate; and a three-dimensional compass and navigation unit with a topographical map built right into the instrument panel.

Ford Mustang Cobra Jet

Since its victorious introduction at the NHRA Winternationals in 1968, Ford Mustang Cobra Jet has created a legacy of power, performance and triumph.

The 40th Anniversary 2008 Ford Mustang Cobra Jet lived up to the legend of the original, duplicating the NHRA Winternationals victory in 2009 and dominating drag strips across the land.

Ford Racing unveiled the 2010 Ford Mustang Cobra Jet at the Specialty Equipment Market Association (SEMA) show, which marks the continued evolution of the CJ as a factory-produced turnkey race car. In honor of the SEMA introduction, Ford Racing built and unveiled a one-of-a-kind "SEMA Special" silver Ford Mustang Cobra Jet complete with a charcoal Cobra Jet graphics package.

The Mustang has been the preeminent car in many forms of racing, including drag racing. The 2008 Ford Mustang Cobra Jet added to that legacy this season with high- profile wins at the NHRA Winternationals and U.S. Nationals, and by setting numerous track records across the country.

The 2010 Cobra Jet, like its predecessor, is a factory-built race car that is intended for NHRA Stock and Super Stock racing. The goal for the 2010 Ford Mustang Cobra Jet was to enhance the race features to further make its own place in NHRA history. The 2010 CJ will come with all of the features of the 2008 car with enhancements that include options for a full race-prepared automatic or manual transmission, drag race-specific shocks and springs, manual steering and brakes, 8.50 certified rollcage, and an Aeromitive return-style fuel system with trunk-mounted fuel cell.

Additionally Ford Racing engineers have developed for the 2010 Ford Mustang Cobra Jet a factory-first launch control/rev limiter that will allow drivers to preset the rpm after they stage the car. When they are ready to leave, all they do is put the throttle pedal to the floor; they don't have the engine speed to free rev. Previously, the launch control/rev limiter was only available as an aftermarket option.

Ford Mustang Boss 302R

In honor of the 40th anniversary of Parnelli Jones' 1970 Trans-Am championship in a Ford Mustang Boss 302 prepared by Bud Moore Engineering, Ford Racing is introducing the Ford Mustang Boss 302R, a factory-built race car ready for track days and road racing in a number of Grand-Am, SCCA and NASA classes.

"To keep pace with consumer demand, the Ford team has built modern versions of the most iconic performance Mustangs over the years," said Jamie Allison, director, Ford North America Motorsports. "From Shelbys to Bullitt, Mach and Cobra Jet, it is now time for Boss to join the list of America's most coveted Mustangs. The original Boss 302 was a championship-winning legend and the new Ford Mustang Boss 302R will carry on the tradition. The Mustang was born to race from the start, and this new Mustang is bred to win."

The Ford Mustang Boss 302R is a serialized off-road-only vehicle ready to race.

With a special Grand-Am Homologation Package (M-FR500-Boss R1), it will also be ready to compete in the Grand-Am Continental Tire Sports Car Challenge series (formerly known as KONI Challenge), starting with the season-opening race in Daytona on Jan. 29, 2010. Five Boss 302R race cars will be delivered to customers ready to race in Daytona.

The Grand-Am Continental Tire Sports Car Challenge-ready Ford Mustang Boss 302R will feature a sealed high-output race engine with an upgraded cooling system, a close-ratio six-speed transmission with integral shifter, a seam-welded body, race suspension/KONI dampers and ABS brake tuning, race performance exhaust and a high-speed balance one-piece driveshaft.

The Ford Mustang Boss 302R follows in the very successful footsteps of its most recent road racing predecessor - the Ford Mustang FR500C from Ford Racing. In 2005, when the Mustang FR500C debuted at Daytona, the first car was delivered on Wednesday of that week and won the KONI Challenge race on Friday.

In five years of competition since then, the Mustang FR500C has won three Triple Crown championships of driver, team and manufacturer's titles in KONI competition including back-to-back (2008 and 2009). The FR500C has also seen success in FIA GT4 competition winning the 2007 and 2008 driver's championships.

The FR500C and FR500S road racing Mustangs, and the Ford Mustang FR500CJ Cobra Jet for drag racing have proven to be great cars for our customers, helping teams win races and championships. We believe that the Boss 302R will provide that same sort of competitive product for our customers with the tradition you can only get from Ford Racing.

Each Ford Racing factory-built production-based turnkey race car has won its competition debut.